Hi and welcome to SPOT-O marketing.
As founder of the SPOT-O concept I would like to share with you how it all started.
Some years ago I earned my living as an independent courier. My van was on the road six days a week and made quite some kilometers. Still, times were tough. Especially with the cost of fuel, my main overhead, increasing. This made it hard to stay competitive against the larger companies in the game. I really enjoyed the work though.
Around that time one of my customers talked about the need to expand his business. To increase his clientèle, he advertised in the local paper and on local radio but without the desired result. His business did own a truck that carried name and logo, but he needed to tap into the market beyond the daily route that his truck traveled.
"Why not help each other?", I thought. My customer was looking for an effective way to advertise his business, as I was looking for ways to keep my overheads down. And because I traveled in areas of interest to him, he agreed to pay me for advertising his business on my van.
As it turend out it became a win/win collaboration. We both got what we needed; His business did expand (he even bought a second vehicle) and I gained additional income which helped me cope with increasing fuel cost.
It didn't take long for the word to come out that I got paid for having advertisement on my vehicle. Others amongst my customers were keen to try this way of advertising as well. And my friends and relatives were very interested in finding businesses to advertise on their cars.
Obviously there was a need for a service that could link businesses with vehicle owners. And so the SPOT-O concept was born.
We are now connecting vehicle owners and businesses all over Australia. So whether you need to increase business or you want to earn money whilst driving your car, let us be of assistance to you as well.
Thank you for visiting SPOT-O,
Jerrome
